Review beat: Objectivity, where art thou?


When you're researching a digital camera, there are many sources of independent, serious reviews: Stevesdigicams.com, dcresource.com, dpreview.com. If you can wade through the tech-geek speak, you'll come away more knowledgeable about your particular camera.

Want real-world customer opinions? Try Amazon.com. Semi-professional video reviews can be found on YouTube, although it's sometimes painful to put up with the shaky video quality.

But I draw the line when sites such as Buy.com and TigerDirect.com tout their videos as "product reviews." There's no objectivity involved when the video clip features a sales rep from the camera manufacturer talking about the "great features" of his or her employers' camera. In the real world, this is simply an infomercial, and not a good source of objectivity.

Full disclosure: I work for Kodak. I like some Kodak cameras, and don't care for others. When I offer an opinion, I try to keep do so with a minimum of hyperbole.

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